Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Nivea Announces First-Ever Canadian Brand Ambassador - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Beauty Launches

Nivea Announces First-Ever Canadian Brand Ambassador

Tessa Virtue is the new face of the brand.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Nivea Canada has a new brand ambassador — and she is the brand’s first-ever Canadian ambassador, Tessa Virtue.

Virtue is a Canadian Ice Dancer, World Champion and Olympic Gold Medallist. Nivea says she exemplifies “quintessential Canadian values: work ethic, dedication, athleticism and national pride.”

In the 2010 Vancouver Olympics, alongside ice dancing partner Scott Moir, Virtue became the youngest ice dancing champion in Olympic history. This year in PyeongChang, the dynamic duo dazzled spectators around the globe when they became the record-breaking, most decorated ice dancing team.

Julia Geissen, marketing director, Nivea, says, “Nivea is a brand that is trusted to make users look and feel their best, genuinely and confidently. Tessa exemplifies the same qualities on and off the ice, which makes her a very natural fit to be our Brand Ambassador. We are both humbled and excited to have her on our team as we journey the excitement and experience together.”

NIVEA products are available at drugstores and mass retailers across Canada.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters